Social Media Management

With Instagram putting the final nail in the automation coffin, is safe to say that the Golden Age of Instagram automation is over. After successfully growing hundreds of accounts with 3,000+ followers a month for over three years, many of our clients are now asking the dreaded question, “What do we do now?”

Up until a few months ago, just about anybody could grow an Instagram account with mediocre content and less than consistent posting habits (1-2 time a month). Thus, just about anybody with $50 in the bank and a promising side hustle could call themselves an ‘influencer’ and live the Insta-famous life. Not bad, right?

What Do We Do Now?

So, does this mean we should all give up on our Instagram accounts we worked so hard to grow and nurture? Of course not! Instagram automation was just a tool used by entrepreneurs and small businesses to level the playing field and compete with big companies.

The key is to continue to post high-quality content regularly keep your momentum moving forward. Even if you don’t get 50 new followers a day like you used to (oh, the good old days), it doesn’t mean you are not on the right track. Assuming you have used a reputable Growth Agency, you should retain about 90% of the followers you gained while on your automation run. It is normal to see a small drop in followers once you stop using automation, but within a few days, your account should level off.

Do It Yourself (Free)

The best option if you do not have the budget to pay someone to manage your social media platforms. Here’s how:

  • Use free scheduling software to organize your posts. Or, you can save drafts of your posts directly in the Instagram app.
  • Post stories (daily) to keep your business fresh in the minds of your followers. A few great ways to leverage your IG stories and engage with your following is by using the questions and polls feature.
  • Influencers who succeed on Instagram (without getting naked) are transparent with their fans and connect with them on a personal level.
  • Actively respond to comments and direct messages. Even if it is just to like a user’s comment, the effort is what matters.

Get Professional Help

Don’t have time to post consistently? Check out our professional Social Media Content Management services below:

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Our Social Media Marketing Process

1

Assign a Dedicated Social Media Manager to Your Account

You will be assigned a dedicated social media manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for both of us.
2

Develop a Unique Social Media Strategy

The first step we will take with your campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.
3

Develop Content Calendar

Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.
4

Reporting and Communication

Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s progress at any time. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.
5

Growth Optimization and Daily Maintenance

Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.
6

Write Premium Engaging Captions

We write premium engaging captions specifically tailored to your company's industry and target demographics. We also include call-to-actions and update your bio link according to your sales/marketing strategy.

Results

What type of results can I expect?

The key performance indicators we look at are followers, engagement, and website traffic. All 3 of these metrics influence sales in the long-term. You will see these metrics increasing monthly, and we will track our progress to see how this is working for you.

How many new followers can I expect each month?

On Facebook, growth will be contingent on advertising and how effective we make your advertising campaign. On Twitter, Instagram, and Pinterest, our clients normally see an organic boost in their followers of 100-300 followers each month.

How much website traffic should I expect each month?

Our social media management services focus on developing followers and engagement on your social media channels. Your organic website traffic may increase as you gain new followers. However, to see an immediate increase in website traffic, you should use our paid social advertising service.

How soon should I expect to see results?

If you define results as followers and engagement, our clients normally notice an increase in followers and engagement within the first 30 days. The results should continue to increase each month.

We recommend our clients to try this service for at least 6-12 months to see a noticeable impact on conversions. This is because the main focus of our social media management service is to develop your brand’s followers, engagement, and word-of-mouth. If you want to focus on driving conversions in the short-term, you should consider using our paid social advertising services.

Contract & Setup Fees

How long are the contracts?

We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

Are there any setup fees?

There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.

How long does it take to get started?

If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.

Service & Working Together

Who will be working on my account?

You will be assigned a dedicated social media manager. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each social media manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.

How will you learn my business?

We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

How will you create content that fits my business?

In the questionnaire, we learn more about your content preferences. In the strategy we develop for you, it will specify the content approach that we will use for your business. If you approve this approach, we will start developing content in a content calendar. You will have an opportunity to review all content in advance before it is published to your social media pages.

Do I have to provide you with content?

No, you do not have to provide us with content. However, if you have content, we are happy to use it.

Your social media manager can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.

How will you grow my followers?

We can grow your followers using both organic and paid approaches. Organically, we can implement multiple techniques without the need for an advertising budget. When using a paid approach, you will need an advertising budget.

Do you monitor the pages for comments, messages, and reviews?

Yes, your social media manager will be monitoring the pages for comments, messages, and reviews. If we know the answer to the question or comment, we would respond accordingly. If we do not know the answer, we will direct the question to you and notify you via email.

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